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We are heavily using these tactics:

BRANDING

 
Future identity and position
Creating brand positioning and designing brand image

Future identity and position
  • Concept creation
  • Visual appearance
  • Validation

 
Portfolio Strategy
Branding, brand proposition and messages according to the target audience needs.

Portfólióstratégia
  • Drafting brand messages by unique target groups
  • Branding: brand name

CREATIVE

 
Advertising
Creative production and ad management

Advertising
  • PPC (Google Ads, Facebook, Instagram, LinkedIn, Youtube)
  • Native
  • Integrated campaigns

 
Event Marketing
Organizing in-house events or coordinating participation at external events

Event Marketing
  • Webinars
  • Business Breakfasts
  • Meetups
  • Partner events
  • Support at conferences
  • Exhibitions

 
Video/Photo
Creating image, case study, referral, social videos and animations

Video/Photo
  • concept creation
  • implementation

 
Copywriting
Content creation using storytelling and SEO techniques

Copywriting
  • press releases, PR articles
  • websites
  • blogs (including professional technical content creation)
  • case studies, e-books
  • keyword research
  • SEO optimized content

 
UX design
Design- and conversion-focused development of new and existing websites

UX design
  • Usability research
  • UX/UI design
  • User tests

 
Web Development
Development of new and existing websites

Web Development
  • copywriting
  • design and UX
  • Coding, development

MARTECH

MARTECH

 
Selection of appropriate technology
Selection and implementation of MarTech softwares that provide sufficient functions and seamless integration with our partner’s existing toolkit.

Selection of appropriate technology
  • Demand survey
  • Software selection

 
Analytics
Auditing, Campaign Monitoring

Analytics
  • SEO audit
  • Google Analytics audits, settings
  • Content and communication channel analytics
  • KPI-based target achievement measurement

 
Automation
Mapping automation-ready marketing processes, providing guidance on selecting marketing automation technology.

Automation
  • Demand survey
  • MarTech toolkit recommendation

CONNECTION

 
Pr
We use traditional PR tools to share relevant news and information with trade journalists, opinion leaders and stakeholders, generating dialogue and trade media coverage.

Pr
  • Content generation
  • Keeping contact with press
  • Monitoring

 
Inbound, content marketing
Creating and implementing content marketing processes from strategy to measurement providing project management, operating corporate editorial team to support content marketing, and supporting content distribution.

Inbound, content marketing
  • Social media communication
  • SEO
  • PPC
  • Marketing automation, email marketing
  • Lead generation

 
Social media
Creating and implementing social media strategies, managing company pages and analytics.

Social media
  • LinekdIn
  • Facebook
  • Instagram
  • Pinterest
  • Youtube

 
Social selling
Supporting the creation of content-based sales.

Social selling
  • Trainings
  • Consultations
  • Online personal brand building

 
Account-based marketing
Adapting Key Account-based sales philosophy to marketing with a content-based approach. Targeting several group of companies or individual enterprises by persuading their employee personas through relevant content.

Account-based marketing
  • Forming target account groups
  • Content generation
  • ABM-based advertising
  • Monitoring

 
Marketing Automation

Launch of email marketing and inbound marketing tools, through providing training and support. Creating lead scoring and lead nurturing strategy.

 
Brand ambassador, social advocacy, B2B influencer marketing
Scouting, recruiting and managing opinion leaders, experts and in-housel brand ambassadors.

Brand ambassador, social advocacy, B2B influencer marketing
  • Supporting internal brand ambassadors with content
  • Managing external opinion leaders
  • Software support, measurement