Skip to content

We are heavily using these tactics:

BRANDING

 
Future identity and position
Creating brand positioning and designing brand image

>

Future identity and position
  • Concept creation
  • Visual appearance
  • Validation

 
Portfolio Strategy
Branding, brand proposition and messages according to the target audience needs.

>

Portfólióstratégia
  • Drafting brand messages by unique target groups
  • Branding: brand name

CREATIVE

 
Advertising
Creative production and ad management

>

Advertising
  • PPC (Google Ads, Facebook, Instagram, LinkedIn, Youtube)
  • Native
  • Integrated campaigns

 
Event Marketing
Organizing in-house events or coordinating participation at external events

>

Event Marketing
  • Webinars
  • Business Breakfasts
  • Meetups
  • Partner events
  • Support at conferences
  • Exhibitions

 
Video/Photo
Creating image, case study, referral, social videos and animations

>

Video/Photo
  • concept creation
  • implementation

 
Copywriting
Content creation using storytelling and SEO techniques

>

Copywriting
  • press releases, PR articles
  • websites
  • blogs (including professional technical content creation)
  • case studies, e-books
  • keyword research
  • SEO optimized content

 
UX design
Design- and conversion-focused development of new and existing websites

>

UX design
  • Usability research
  • UX/UI design
  • User tests

 
Web Development
Development of new and existing websites

>

Web Development
  • copywriting
  • design and UX
  • Coding, development

MARTECH

MARTECH

 
Selection of appropriate technology
Selection and implementation of MarTech softwares that provide sufficient functions and seamless integration with our partner’s existing toolkit.

>

Selection of appropriate technology
  • Demand survey
  • Software selection

 
Analytics
Auditing, Campaign Monitoring

>

Analytics
  • SEO audit
  • Google Analytics audits, settings
  • Content and communication channel analytics
  • KPI-based target achievement measurement

 
Automation
Mapping automation-ready marketing processes, providing guidance on selecting marketing automation technology.

>

Automation
  • Demand survey
  • MarTech toolkit recommendation

CONNECTION

 
Pr
We use traditional PR tools to share relevant news and information with trade journalists, opinion leaders and stakeholders, generating dialogue and trade media coverage.

>

Pr
  • Content generation
  • Keeping contact with press
  • Monitoring

 
Inbound, content marketing
Creating and implementing content marketing processes from strategy to measurement providing project management, operating corporate editorial team to support content marketing, and supporting content distribution.

>

Inbound, content marketing
  • Social media communication
  • SEO
  • PPC
  • Marketing automation, email marketing
  • Lead generation

 
Social media
Creating and implementing social media strategies, managing company pages and analytics.

>

Social media
  • LinekdIn
  • Facebook
  • Instagram
  • Pinterest
  • Youtube

 
Social selling
Supporting the creation of content-based sales.

>

Social selling
  • Trainings
  • Consultations
  • Online personal brand building

 
Account-based marketing
Adapting Key Account-based sales philosophy to marketing with a content-based approach. Targeting several group of companies or individual enterprises by persuading their employee personas through relevant content.

>

Account-based marketing
  • Forming target account groups
  • Content generation
  • ABM-based advertising
  • Monitoring

 
Marketing Automation

Launch of email marketing and inbound marketing tools, through providing training and support. Creating lead scoring and lead nurturing strategy.

>

 
Brand ambassador, social advocacy, B2B influencer marketing
Scouting, recruiting and managing opinion leaders, experts and in-housel brand ambassadors.

>

Brand ambassador, social advocacy, B2B influencer marketing
  • Supporting internal brand ambassadors with content
  • Managing external opinion leaders
  • Software support, measurement