ContentPlus - BBN Hungary's mentality, working method Skip to content

B2B
marketing
without
borders

ContentPlus BBN Hungary is an award winning B2B marketing agency providing 360 degree marketing services for B2B companies. We founded our company in 2017, with several years of professional experience behind us. In 2021 we joined BBN, the world’s B2B agency, as partner. 

As a member of BBN The World’S B2B Agency network, ContentPlus helps Hungarian companies in brand building, lead acquisition and international expansion with the BBN Navigator methodology enabling strategic and creative communication and the BBN AI Studio tools.

How we think

We strongly believe that in B2B marketing we can achieve significant results in the long term and only by understanding our clients’ problems and working closely with them. We know that today 70-90% of the information needed for a purchasing decision is gathered by the buyers on their own and emotion plays a crucial role in B2B decisions. Only 5% of buyers are in a buying phase at any given moment, meanwhile the buying journey is long, so we need to communicate to the whole target group in order to succeed, as buyers will always end up choosing from the 3 most well-known brands in a given category.

How we work

We build strong B2B brands using BBN Navigator which helps in strategic brand positioning, applying content-based marketing and creating emotional connection with the target audience.

The secret of our success is that we always strive to understand the target audience (customers) and shape the communication accordingly. It is important to develop the customer journey first and implement the communication strategy based on that, which is possible in an efficient, innovative and creative way thanks to the tools of BBN AI Studio.

DISCOVERY

discovery

  • - Buyer journeys
  • - Content audit
  • - Competitor analysis
  • - Marketing objectives
  • - Target audience, personas
STRATEGY

strategy

  • - Communication strategy
  • - Content strategy
  • - Digital strategy
  • - Establish KPI's
IDEA

idea

  • - Brand names
  • - Create martech stack
  • - Messaging frameworks
ACTIVATION

activation

  • - Communications plan
  • - Content creation, distribution
  • - Implement & train
  • - Tone of voice
OPTIMISATION

optimisation

  • - Analytics
  • - KPI metrics
  • - SEO
  • - Social monitoring

Our Management

Profilkép Raskó Attila

Attila Raskó

Managing Director

Attila, co-founder of ContentPlus, comes from the partner side, from the multinational world. After working on several international brands, he oversaw two countries as a Marketing Director at PPG Trilak. In addition to running the agency, his main responsibilities at ContentPlus include strategy and optimization.

Ákos Bodnár

Head of Social

Ákos has a strong track record in B2B sales, which he continues at ContentPlus.
He is one of the best known experts in social selling methodology in Hungary and is also actively involved in LinkedIn and Facebook management.

Profilkép Bodnár Ákos
Profilkép Pécsi Ferenc

Ferenc Pécsi

Head of Content

He changed from journalism to web based content development at the turn of the millennium. He was one of the experts who laid the foundations of content marketing in Hungary. He has led the development of online communications for several reputable companies, worked in agencies and also as an independent consultant. At ContentPlus, he is primarily responsible for content development.