{"id":9288,"date":"2022-07-29T19:39:15","date_gmt":"2022-07-29T17:39:15","guid":{"rendered":"https:\/\/contentplus.hu\/?post_type=esettanulmanyok&p=9288"},"modified":"2022-07-29T19:57:27","modified_gmt":"2022-07-29T17:57:27","slug":"callfactory","status":"publish","type":"esettanulmanyok","link":"https:\/\/contentplus.hu\/en\/case-study\/callfactory\/","title":{"rendered":"Increase brand awareness, lead acquisition capabilities during COVID19 crisis"},"content":{"rendered":"\n

Summary<\/strong><\/h2>\n\n\n\n
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This campaign was a limited time span campaign executed for a call centre service provider, Callfactory<\/a>. The challenges not only came from the time and budget aspects but also the target audience which was the director level of Hungarian enterprises. These personas are difficult to engage with and have minimal online footprint. The aim was to increase brand awareness and get the company acquainted with 10 enterprises.<\/strong> The creative idea came from the insight that this industry was significantly affected by the pandemic, so the theme was around how to cope with it.  The communication strategy was based on the fact that the targeted personas like to be on stage. The campaign had 2 phases.<\/strong> In phase one we gathered leads from SEO optimised blogs-ebooks, LinkedIn, and social advocacy activities, and in phase two thanks to our relevant content and effective targeting we could invite 16 directors from these leads to an interview by a radio station. Fortunately 11 directors accepted our invitation, which were thanked by a gift from Callfactory. <\/p>\n\n\n\n

The unprompted brand awareness increased by 3874% during the campaign compared to the former period and there were further negotiations by Callfactory in case of 3 companies.<\/strong><\/p>\n\n\n\n

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