{"id":8003,"date":"2022-01-26T11:12:35","date_gmt":"2022-01-26T10:12:35","guid":{"rendered":"https:\/\/new.contentplus.hu\/?post_type=esettanulmanyok&#038;p=8003"},"modified":"2022-01-26T14:08:27","modified_gmt":"2022-01-26T13:08:27","slug":"kvazar-cloud","status":"publish","type":"esettanulmanyok","link":"https:\/\/contentplus.hu\/en\/case-study\/kvazar-cloud\/","title":{"rendered":"Educating the market on SaaS vs software in a box"},"content":{"rendered":"\n<h2 class=\"has-white-color has-black-background-color has-text-color has-background wp-block-heading\"><strong>Introduction&nbsp;<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kvazar.cloud is a leading IT distributor (Microsoft Platinum Partner) in Hungary. The company has switched its business focus from selling traditional software products to SaaS. The company offers cloud based products\/services providing a cloud platform too for its IT service provider customers, consultants where they can also sell these products for companies. Supporting the new strategy <strong>Kvazar.cloud wanted to educate the market on the cloud based IT solutions and gather SQL\u2019s.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-white-color has-black-background-color has-text-color has-background wp-block-heading\"><strong>Approach<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:60% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"458\" height=\"237\" src=\"https:\/\/i0.wp.com\/contentplus.hu\/wp-content\/uploads\/2021\/12\/Kvazar.cloud-banner.jpeg?resize=458%2C237&#038;ssl=1\" alt=\"\" class=\"wp-image-7061 size-full\" srcset=\"https:\/\/i0.wp.com\/contentplus.hu\/wp-content\/uploads\/2021\/12\/Kvazar.cloud-banner.jpeg?w=458&amp;ssl=1 458w, https:\/\/i0.wp.com\/contentplus.hu\/wp-content\/uploads\/2021\/12\/Kvazar.cloud-banner.jpeg?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/contentplus.hu\/wp-content\/uploads\/2021\/12\/Kvazar.cloud-banner.jpeg?resize=250%2C129&amp;ssl=1 250w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>To support the transformation and to educate the market <strong>a new sub brand has been introduced:<\/strong> <strong>Business in the Cloud <\/strong>(\u00dczlet a felh\u0151ben). <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>An offline monthly event, a LinkedIn group, and a blog section were labelled  under this name.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Milyen egy \u00dczlet a Felh\u0151ben szakmai d\u00e9lel\u0151tt? - Kvazar Cloud\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_mQ6TR6WVEQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<style>iframe{min-height:550px;}<\/style>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 60%\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"458\" height=\"237\" src=\"https:\/\/i0.wp.com\/contentplus.hu\/wp-content\/uploads\/2021\/12\/Kavazar-cloud-rendezveny.jpg?resize=458%2C237&#038;ssl=1\" alt=\"\" class=\"wp-image-7190 size-full\" srcset=\"https:\/\/i0.wp.com\/contentplus.hu\/wp-content\/uploads\/2021\/12\/Kavazar-cloud-rendezveny.jpg?w=458&amp;ssl=1 458w, https:\/\/i0.wp.com\/contentplus.hu\/wp-content\/uploads\/2021\/12\/Kavazar-cloud-rendezveny.jpg?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/contentplus.hu\/wp-content\/uploads\/2021\/12\/Kavazar-cloud-rendezveny.jpg?resize=250%2C129&amp;ssl=1 250w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>The offline \u201cmeetup\u2019s\u201d role was to switch the MQL\u2019s to SQL\u2019s. In the nurturing process SEO, email marketing, LinkedIn and Facebook organic and PPC channels were used <\/strong>and the <strong>CEO was supported to act as a thought leader <\/strong>brand ambassador on behalf of the company.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-white-color has-black-background-color has-text-color has-background wp-block-heading\"><strong>Results<\/strong><\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>7% more leads were generated than planned<\/strong> and <strong>the number of leads doubled in comparison to the former period.<\/strong><\/p>\n\n\n\n<p>During the campaign <strong>the website visits also increased with the same 100% rate compared to the former 6 months period.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":7985,"template":"","class_list":["post-8003","esettanulmanyok","type-esettanulmanyok","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B marketing case study - Kvazar Cloud - ContentPlus<\/title>\n<meta name=\"description\" content=\"Educating the market on SaaS vs software in a box. 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